![]() ![]() This company does not discount its gross profit margin in order to get more sales. Google’s balance sheet cannot sustain this growth year after year they need to increase their internal resources to finance this growth. The problem with this high revenue growth is that it is twice the rate of their sustainable annual revenue growth. This helps management confidence and shows that they can consistently offer products and services that customers will pay for. ![]() So, the real revenue growth is consistently high and stable at a high level. Google has averaged around 25% real growth rate annually, with the exception of 2009 when it was around 7%. » Download our Google Financial Analysis Report Real and Sustainable Revenue Growth #GOOGLE FINANCES PDF#We found some ups and some downs but, overall, a strong financial position. Our analysis summary is below and you can download the PDF report below. We used the Business Ferret’s 12 financial metrics to take a long, hard look at Google’s financial record since 2007. Google does a fair job at adhering to the basic tenants of finance compared to Amazon, a company with seemingly no regard for financial principals. Still, somehow, Google is treated like an old shoe compared to Amazon. ![]() Comparing Google (GOOG) to another technology company like Amazon can cause a great deal of confusion for a finance professional. ![]()
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